Success and profitability of a business hugely depend on customer service and the very same is applicable to the car dealerships as well. Companies working in this business tend to put their best foot forward to end up in better sales and indulge more prospective leads. But, like all other verticals, customer services in automotive department also needs you to pay heed to a few do’s and don’ts.
Here is a list of do’s and don’ts when it comes to automotive customer service.
Do’s
- Always thank your customers with every chance you get.
Make the most of every opportunity that you get to thank your customers. Certainly, your line of work is an overcrowded industry and customers are always presented with many options, ensure that you are appreciative of your customer’s choice of working with you.
- Learn to fulfill the promises, never break them
This is the easiest. Never forget to keep the promise intact. When you don’t, customers get turned off when you fail to keep up with their expectations.
- Be quicker and responsive to their queries
Always try to be as responsive you can when dealing with any of your clients. If you miss any call, make a point to call them back ASAP. This is where automotive CRM software comes in handy.
Don’ts
- Stop interrupting when the customer is expressing their frustration.
Certainly, you are trying your level best in making all the deals with your customers smooth and uninterrupted. Nevertheless, if you face unsatisfied customers let them express their anger and frustration. If their concern is legit, don’t interrupt them and come up with a solution instantly.
- Using technical jargon is a big no-no.
When you are interacting with a customer or explaining them a service, do that in an easy language. It is always good to avoid the technical jargon that you tend to use on a daily basis when dealing with customers.
- Keep your conversation concise and simple.
Don’t under deliver. This is closely associated with the point “learn to fulfill the promises, never break them.” If you have promised something to the customers, ensure that you fulfill it within time and with all due honesty.
To conclude this article, if you pay heed to all the do’s and don’ts listed above, you will certainly excel in your automotive dealership business.
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